Mido

MIDO — “Inspired by Architecture”

Mido is a renowned Swiss watch brand celebrated for its blend of innovation, reliability, and timeless design. Founded in 1918 in Switzerland, Mido has established itself as a respected name in the Swiss watch industry by creating timepieces that combine technical excellence with enduring aesthetics. The brand draws inspiration from architecture, incorporating structural balance, durability, and elegance into its designs. Throughout its history, Mido has been recognized for pioneering technologies such as water-resistant cases, automatic movements, and long power-reserve mechanisms. Collections like the Multifort, Ocean Star, and Baroncelli exemplify the brand's commitment to precision engineering and sophisticated style. Today, Mido continues to produce high-quality Swiss watches that offer exceptional value, making the brand a favorite

Founder – Georges Schaeren

Mido was founded in 1918 by Georges Schaeren, a visionary Swiss watchmaker and entrepreneur. He established the company with the goal of creating watches that combined innovation, functionality, and timeless appeal. The name "Mido" is derived from the Spanish phrase "Yo mido," meaning "I measure," reflecting the brand’s dedication to precision timekeeping. Schaeren's forward-thinking approach led to several technical advancements that helped position Mido among Switzerland’s respected watch manufacturers. His emphasis on quality craftsmanship and innovative engineering remains at the heart of the brand’s identity more than a century later.

Current CEO – Franz Linder

Franz Linder serves as the President of Mido and has played a key role in strengthening the brand's international presence and reputation. With extensive experience within the Swatch Group, he has focused on maintaining Mido’s core values of innovation, reliability, and affordability while expanding its appeal to new generations of watch enthusiasts. Under his leadership, Mido has continued to develop advanced automatic movements, enhance its product collections, and reinforce its architectural design philosophy. His strategic vision has helped Mido maintain its position as one of the most respected and accessible Swiss watch brands in the world.