Squale

SQUALE “Born for the Deep”

Squale is a Swiss watch brand with a deep connection to professional diving and the development of specialized dive watches. Its origins trace back to Charles von Büren, who established a watch company in Neuchâtel, Switzerland, in the 1940s. Squale became particularly influential during the 1960s and 1970s by supplying professionally designed dive-watch cases to numerous Swiss watch manufacturers.

The brand's name, Squale, comes from the Italian word for “shark,” reflecting its strong association with underwater exploration. Squale's watches are recognized for robust water resistance, highly legible dials, rotating dive bezels, and a distinctive shark logo.

Founder – Charles von Büren

Charles von Büren was a Swiss watchmaker and entrepreneur who established his own watch company in the 1940s. His expertise in dive-watch case construction eventually became the foundation of Squale's reputation.

During the golden era of diving watches, von Büren developed specialized cases that were supplied to other prominent Swiss brands. Squale's distinctive case designs became particularly recognizable among professional divers, helping establish the company as a specialist in underwater timekeeping.

Current CEO — Andrea Maggi

Andrea Maggi is the current owner and CEO of Squale, the independent Swiss professional dive watch brand. His family, longtime Italian distributors and close friends of founder Charles von Büren, took over ownership of the company, which he now leads from its headquarters in Switzerland.