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Möels & Co
MÖELS & CO — “Seductively Modern”
Möels & Co is a young British watch brand founded by Betina Menescal, combining contemporary design with mid-century influences and a strong emphasis on originality, accessibility, and individuality. The brand operates from London and is part of Madman & Fatman Ltd.
Rather than relying on centuries of watchmaking heritage, Möels & Co positions itself as a design-led brand that seeks to reinterpret traditional watchmaking for a modern audience. Its design philosophy centers on creativity, desirability, and accessibility.
The brand's 528 and 369 collections are particularly recognizable for their unconventional case shapes, distinctive typography, geometric dials, and strong use of colour. The 528, for example, uses a rectangular case and a dial influenced by the golden ratio, giving it a distinctive architectural character.
Founder & Head of Design – Betina Menescal
Betina Menescal is the founder and creative force behind Möels & Co. She launched the brand at a very young age after developing an interest in product and watch design while studying architecture in London. The company describes her as responsible for research and development, product design, web design, packaging, user experience, photography, social media, and overall creative direction.
Her design philosophy is strongly focused on creating watches that look different from the repetitive designs found throughout the modern watch market. Independent watch publications have highlighted the originality of her designs and her hands-on role in developing the brand.
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Current CEO – Marcos Menescal
Marcos Menescal serves as the CEO of Möels & Co. He supports Betina with the business and financial side of the company, drawing on extensive experience in accounting, financial management, and entrepreneurship. Möels & Co describes the company as a family-operated business, with Betina leading the creative direction while her father supports its financial and strategic development.
Betina's sister, Pollyana Greca, serves as CFO and contributes to the company's marketing and business operations, reinforcing Möels & Co's family-business structure.
Möels & Co
MÖELS & CO — “Seductively Modern”
Möels & Co is a young British watch brand founded by Betina Menescal, combining contemporary design with mid-century influences and a strong emphasis on originality, accessibility, and individuality. The brand operates from London and is part of Madman & Fatman Ltd.
Rather than relying on centuries of watchmaking heritage, Möels & Co positions itself as a design-led brand that seeks to reinterpret traditional watchmaking for a modern audience. Its design philosophy centers on creativity, desirability, and accessibility.
The brand's 528 and 369 collections are particularly recognizable for their unconventional case shapes, distinctive typography, geometric dials, and strong use of colour. The 528, for example, uses a rectangular case and a dial influenced by the golden ratio, giving it a distinctive architectural character.
Founder & Head of Design – Betina Menescal
Betina Menescal is the founder and creative force behind Möels & Co. She launched the brand at a very young age after developing an interest in product and watch design while studying architecture in London. The company describes her as responsible for research and development, product design, web design, packaging, user experience, photography, social media, and overall creative direction.
Her design philosophy is strongly focused on creating watches that look different from the repetitive designs found throughout the modern watch market. Independent watch publications have highlighted the originality of her designs and her hands-on role in developing the brand.
Current CEO – Marcos Menescal
Marcos Menescal serves as the CEO of Möels & Co. He supports Betina with the business and financial side of the company, drawing on extensive experience in accounting, financial management, and entrepreneurship. Möels & Co describes the company as a family-operated business, with Betina leading the creative direction while her father supports its financial and strategic development.
Betina's sister, Pollyana Greca, serves as CFO and contributes to the company's marketing and business operations, reinforcing Möels & Co's family-business structure.
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