Zealande ®

ZEALANDE® | Premium FKM Rubber Watch Straps

ZEALANDE® is a French specialist in premium rubber watch straps, created for enthusiasts who want to combine the performance of rubber with the aesthetics of high-end watchmaking. The company traces its origins to Australia, where the young brand was established before being acquired by French entrepreneur and watch enthusiast Alexandre Plantey in October 2018. Under his ownership, ZEALANDE has developed into a specialist supplier of aftermarket straps designed specifically for prestigious watches from brands including Rolex, Omega, Tudor, TAG Heuer, Panerai, Breitling, and Zenith. Its signature products use vulcanized FKM rubber, selected for flexibility, resistance to heat and wear, and everyday comfort. The brand emphasizes precision fit, refined finishing, strong construction, and a broad choice of colours. Its portfolio has also expanded into NATO rubber straps, accessories, tools, and watch pouches.

CEO — Alexandre Plantey

Alexandre Plantey is the CEO and owner of ZEALANDE®, having taken over the company in October 2018. A lifelong watch enthusiast and collector, Plantey was deeply involved in the French watch community before becoming the owner of ZEALANDE. His background included participation in France's major watchmaking forum and watch photography, experiences that helped him develop a detailed understanding of collectors' expectations. Under his leadership, ZEALANDE has focused on premium vulcanized FKM rubber straps engineered specifically for luxury and prestige watches. The company has expanded its range across major watch brands while emphasizing comfort, precision fit, durability and distinctive colours. Corporate records identify Alexandre Plantey as President of the French company operating ZEALANDE.