Watch Circle

BRAGDUR

Bragdur is an independent watch brand focused on creating contemporary timepieces that combine robust construction, functional design, and accessible luxury. The brand's aesthetic is strongly influenced by adventure, exploration, and modern tool-watch design, with an emphasis on durability and everyday wearability. Bragdur watches typically feature bold cases, highly legible dials, and dependable mechanical movements, making them appealing to enthusiasts looking for distinctive alternatives to mainstream watchmakers.

5 mins read

IF YOU'RE ONLY IN IT FOR THE MONEY, DON'T START A MICRO BRAND

Lars E Hansen | Founder & Designer (gründer/designer) | Bragdur Watches

Lars E. Hansen shares the story behind Bragdur Watches, from his early exposure to watchmaking through his brother-in-law’s watchmaking business to the realization of his long-held dream of creating a Norwegian watch brand in 2019. With models such as FROSKEMANN, JERNMANN and Antarktis Poljeger, Bragdur combines Norwegian language, cultural heritage, exploration history and rugged aesthetics. Hansen also explains the brand’s direct-to-consumer model, collaborations, and decision to prioritize limited production over continuous growth.