Parmigiani Fleurier was born out of Michel Parmigiani’s restoration expertise. How does this heritage influence the brand today?

Michel Parmigiani’s legacy in restoration continues to shape the brand’s philosophy. Current creations seem to reflect a deep admiration for historical masterpieces, expressed through a constant pursuit of technical perfection and aesthetic restraint. Each timepiece is understood to be a tribute to horological tradition, while embracing the codes of contemporary luxury.

What values from Mesure et Art du Temps (1976) remain central to the brand’s DNA?

The principles and the spirit behind Mesure et Art du Temps, founded in 1976, remain central to Parmigiani Fleurier. Creative independence, respect for artisanal craftsmanship, and a commitment to preserving horological authenticity are still seen as core to the brand’s identity.

How does being a fully integrated manufacture shape Parmigiani’s identity compared to other Swiss maisons?

Parmigiani Fleurier is part of a global pool often distinguished by its ability to produce everything in-house from hairsprings to cases. This industrial autonomy grants the brand rare freedom in both aesthetic and technical choices, while reinforcing its credibility among connoisseurs. Unlike other Swiss maisons, Parmigiani cultivate a discreet form of excellence rooted in mastery.

Supplying components to Richard Mille, Audemars Piguet, and Hermès how does this add to your credibility?

Among that pool, Vaucher Manufacture crafts top-end mechanical movements up to the most complicated. And beside Parmigiani Fleurier, it serves also a few third parties clients thanks to its technical expertise, Richard Mille, Audemars Piguet and Hermès for the most prestigious. This role as a supplier of high-precision components is perceived as further proof of its capabilities and contributes to a dynamic of ongoing innovation within its own collections.

What challenges did you face introducing Cermet in the TONDA PF Sport Chronograph?

Introducing Cermet in the TONDA PF Sport Chronograph reportedly posed a significant technical challenge. This aerospace-grade material required meticulous adaptation of manufacturing processes to ensure consistent finishing and optimal durability. The achievement is a commitment of the brand’s desire to push the boundaries of traditional watchmaking.

 When do you decide to create a new caliber versus adapting an existing one?

According to the technical teams, the decision to create a new caliber versus adapting an existing one depends on the complexity of the project and the desired aesthetic. A new movement is only developed when mechanical or artistic requirements cannot be met through existing solutions.

 What does the Tonda PF collection represent for Parmigiani’s vision of modern luxury?

The Tonda PF collection is viewed as a reinvention of elegance according to Parmigiani Fleurier aims and ambitions. With its refined finishes, subtle details, and understated presence, it embodies a form of intimate luxury designed for those who value discretion over display.

How important is exclusivity for Parmigiani’s long-term strategy?

In a market saturated with mass luxury, Parmigiani Fleurier remains faithful to its philosophy: exclusivity, short but high-end production. Producing only a few thousand pieces annually allows the brand to maintain its artisanal standards and appeal to a clientele seeking authenticity rather than visibility.

 What role will sustainability and new materials play in your future?

We are actually working on a sustainability ambitious project, to incorporate more innovative and sustainable materials into future creations. This approach reflects a broader commitment to reconciling horological excellence with environmental responsibility.

 Where do you see Parmigiani Fleurier in Swiss haute horlogerie in the next decade?

Parmigiani Fleurier appears determined to strengthen its place among the most respected names in Swiss haute horlogerie. Rather than seeking mass appeal, the brand is focused on cultivating loyalty among collectors and building a strong identity based on mastery, discretion, and innovation.